Senior Information Architect and programmer. Performance reviews describe as "tireless", "positive under pressure", and a "key player". Puts technical expertise and good business sense to the service of great design. Mature, articulate, personable, and relentlessly methodical.

1. Client-facing requirements definition and elaboration.
2. Use-case identification, and functional decomposition.
3. Technical writing and diagramming for design specification.
4. Interaction, and interface design.
5. Prototyping and implementation of user experiences.
6. Graphics design and production.
7. Presentation, evangelization, and client management.

...demands technical, aesthetic, and business aptitude. An interaction designer with deep technical knowledge, I precisely define applications that deliver maximum value - both to the business and to its customers - through the simplest implementation possible. My core responsibility is to listen to the stakeholders. I'm in my element when I'm helping stakeholders to think, and connecting their goals with what I know the system architecture can make possible. From that foundation I create design specifications that bring clarity, and establish accountability and common purpose between the owners of the project and the technical team that must deliver it. The ideal job enlists me to recognize systemic solutions, and to put them into action. It values my user-centric perspective in problem solving - my empathy for the customer.

12/05 – present: User Experience Manager –
Care2.com - a social network with 6 million members

• Created the UX team and instituted best-practice design and development processes.
• Drove the analysis to define the Care2 experience, and to differentiate us from competitors.
• Led the definition of demographic targets, and developed an “ecosystem of personas” to guide our designs.
• Designed and delivered first-ever major revision of the home-page - to acclaim from our membership.
• Redesigned Care2’s flagship product, ThePetitionSite.com, dramatically improving usability and viral-ness.
• Led redesign of our “social media” news service, causing a surge in user acceptance and product success.
• Evangelized Care2 user experience goals and methods to top social networking CEOs, and to our non-profit clients.

Consultant 2002 through 2005:

9/05 – 11/05: Lead Product Designer
Leverage Software - social-networking for conference attendees.

• Led product ideation and functional requirements analysis using ultra-rapid paper prototyping.
• Conducted competitive analysis and identified ideal demographic targets for each competitor.

7/05 – 9/05: Interaction Designer
Vodafone - world’s largest cell-phone service provider

• Crafted precise storyboards and wireframes to enable e-commerce via wireless (WAP) handheld devices.
  

9/04 - 3/05: Information Architect
Knight-Ridder - national newspaper chain.

• Led business requirements elaboration, designed specifications, and guided development, QA, and client acceptance of critical modules of a nation-wide online classifieds e-commerce system:
  • Customer Service Module.
  • Content Administration Module (publishing and deployment).
  • Financial and User-Activity Reporting Module.
  • Ecommerce extension to enable entry, calculation, and display of promotional discounts.

3/04 - 9/04: Web Strategist
Cisco, Strategic Alliances - Cisco's partnerships with other Fortune 500 companies.

• Maintained and developed (single-handed) a constellation of high-value corporate web sites and extranets hosted in multiple technical environments.
• Proposed comprehensive strategy to re-build traffic, provide coherence across multiple sites, facilitate communication with strategic partners, and re-establish credibility with customers.
• Analyzed marketing and web-communications goals and obstacles relating to information architecture, technical infrastructure, organizational dynamics, and resource allocation.

4/03 - 3/04: Information Architect
Cisco.com - ultra high-traffic corporate web site

• As lead architect on major project to restructure Cisco's online product catalogue, drove consensus between business stakeholders and IT implementation team.
• Defined, explained, and prioritized business requirements for multiple projects for new internal process tools and customer-facing web services.
• Conducted research and stakeholder interviews supporting end-user task analysis.
• Established and documented complex use-cases.
• Successfully evangelized and defended projects through SDLC milestones on the basis of both tangible and intangible ROI.
• Defined methodology and baselines for user acceptance testing, and customer satisfaction.
• Created rapid mockups and high-fidelity comp-specs to define and analyze proposed page layouts and interaction-designs.

6/02 - 4/03: Lead Interface Designer/Programmer
CalTrans - California State Department of Transportation

• Designed interface, and interactive flow, of a web-delivered training program for agency managers.
• Designed and programmed ActionScript platform to dynamically serve unlimited content assets.
• Designed overall look and feel, and managed integration of all content.
• Constructed animations and art assets.
• Trained and directed subcontractor contributors, including a team of programmers in India.

3/02 - 6/02: Lead Information Architecture Consultant
Intel - world's leading manufacturer of microprocessors.

• Designed research method and criteria to quickly and inexpensively expose technical and user-experience issues with Intel's massive (125,000 page) site.
  
• Conducted first-ever site-wide survey of Intel.com to garner core data.
• Built relational database to correlate data from multiple external sources, and conducted extensive data analysis.
• Documented findings in spreadsheets, flow diagrams, charts, and a comprehensive conclusory report.

3/00 - 6/01: Senior Information Architect
LeapFrog - the best-selling maker of electronic educational toys.

• Technical and Aesthetic Lead for usability overhaul of multi-million-dollar web-application.
• Designed/built dynamically generated navigation structure for web-app. using JHTML, Java, and JavaScript.
• Designed/built streaming video press-site for major product release.
• Designed/built interactive prototypes for proposed new products.
• Established technical requirements for automated digital marketing system.
• Wrote the accepted marketing description of new web-based educational service.
• Defined data model to govern enterprise-wide Content Management System.
• Designed/built custom database and reporting system for workflow management, and tracking of files for build releases.

6/99 - 1/00: Lead Technical Developer
W.P.I. - a web and print design studio.

• Performed pre-purchase assessments of production and content management tools.
• Purchased, customized, and installed server-side CGI scripts written in Perl.
• Produced Flash interactive experiences for web sites and games.
• Established technical requirements for WPI's interoffice network and communications structure, and analyzed product and service options.
• Debugged and recovered critical site from corrupted JavaScript.
• Built Flash version of WPI's corporate website
• Created and optimized HTML, graphics and photography

Visio, Flash ActionScript, JavaScript, Java, JSP, ATG Dynamo, JHTML, DHTML, UML, Rational Rose, code version control systems, Dreamweaver, GoLive, Photoshop, Fireworks, relational database, spreadsheet, etc.

5/1999 Sun MicroSystems Certification - Java Programmer
7/2000 ATG (Art Technology Group) - Full Dynamo/JSP training course.
6/1981 Los Angeles City College Professional Actors Academe